Interactive applications such as online games, social networking sites and videoconferencing have unique requirements that require a high degree of timeliness and reliability from the underlying network.
Online gaming has risen in popularity to become a mass market means of entertainment. Online games are either single user, and downloaded, or multi-user, and played interactively. Most online games have aspects of both downloading and interactivity. For game downloads, the key issue is download speed. The time between which a user requests a game and when it can be played directly impacts user satisfaction, willingness to pay, and repeat play.
For interactive play, the key issue is two-way delay. The user experience gets diluted when there is a long delay between the time an action is taken and when the result is propagated to all of the players. Time delay is such a key issue that most players see delay as significant factor in their success or failure in many games. In all cases, if the two-way interactive delay becomes large, user satisfactions drops and subscription churn increases. Given that almost all online gaming is subscription-based, this is a significant problem for gaming companies.
Videoconferencing consists of two-way video interaction between people. Two-way delay also plays a key role here. When a person at one end of the communication speaks or moves both people expect a reaction at the other end within a small time period (about 1/10 of a second.) If a reaction does not occur within this time, communication gets erratic, with people often over-stepping their responses. This results in confusion, annoyance and conversation fatigue - all of which reduce satisfaction and repeat usage.
Existing applications try to solve this problem by increasing the access bandwidth provisioned, or by using special purpose networks, either of which result in higher costs. Furthermore, increasing access bandwidth does not address issues caused by jitter, latency and loss, which on the Internet mostly occur deeper into the network.
Asankya has the only offering that addresses all of these service delivery issues at a reasonable cost. Asankya's Parallel Networking Technology intelligently characterizes the network in real-time to find the path with the lowest delay and loss for each individual packet. It does not matter if the traffic is small and transactional, as it is in gaming, or large and extensive in length, as it is in videoconferencing. Asankya operates at the packet level, providing benefit to either equally. Asankya's Giganodes and Softnodes operate in a coordinated manner to transport packets across the network with the highest throughput and smallest jitter and delay. This results in the following:
- Low Delay User Experience: A quicker reaction to delay causing congestion enables users to experience real-time interaction through their interactive applications.
- Greater Scalability: As an interactive experience become more popular, it also becomes more difficult to maintain real-time experience. Deploying Asankya provides the highest throughput, lowest delay, and a consistently balanced experience for all participants.
- Reduced Cost: Deploying Asankya provides highly consistent quality at a fraction of the cost of a special-purpose network.
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Asankya's Technology
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